Family Violence Prevention Month

November is Family Violence Prevention Month

While Rowan House works to provide Domestic Violence preventative education and awareness all year long, we are raising the volume on this work for the month of November.

Alberta’s Family Violence Prevention Month began in 1986 as a local initiative in the Town of Hinton. Since then it has grown and is recognized by agencies all across the province, including Rowan House for the Foothills.

For several years now, we have been adorning street signs, lamp posts and benches throughout the downtown streets of High River and Okotoks with purple ribbons and stat cards to intrigue and educate passersby.

Last year we encouraged the community to be a little more active in their support by launching our purple shoelace campaign where you could pick up free purple laces to put in your shoes, take pictures and share them on social media using the hashtag: #LaceUpForRowanHouse.

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This campaign is back for 2018 and shoelaces are available at Colossi’s Cafe in High River as well as Home Ground Coffee and Roasting House or Balance Everywhere in Okotoks.

We hope everyone will drop by these local businesses to get their shoelaces and share how they are taking a stand against bullying and abuse.

And if you’re looking to learn more about this important societal issue - join us on all of our social media channels (Facebook, Instagram and Twitter) for our Family Violence Prevention Month - Fact or Fiction mini series. This series will air every Tuesday and Thursday throughout November and will have our community staff coming on at 8am to share certain myths about abuse and asking YOU if it’s Fact or Fiction. You can take the poll to share your thoughts and return at noon to see the answer revealed. We hope you’ll check it out!

If you have any questions about our Family Violence Prevention Month Campaigns, email or call our Community Relations Coordinator at 403.603.5999.

November is Family Violence Prevention Month


Emergency Shelter looking to public to #LaceUpForRowanHouse
and start conversations about domestic violence

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High River, AB, October 25, 2017 – Rowan House Society is expanding on its annual Purple Ribbon Campaign in an effort to get the public talking more about domestic violence. This year, Foothills residents are encouraged to pick up a pair of free purple shoelaces and wear them for the month of November to show their solidarity in supporting women and children affected by family violence.

“We are looking to move from a visual statement on the street to something that creates conversations in homes, businesses and schools,” explains Rowan House Executive Director, Sherrie Botten. “It is our hope that if people notice someone wearing these bright coloured laces, they might get asked about them and be able to start a dialogue on why they chose to take a stand against gender-based violence.”

The Society is using the hashtag #LaceUpForRowanHouse so people who are wearing the shoelaces can share their stories and pictures on social media. They can also add a temporary Facebook Frame to their profile pictures.

Regular purple ribbons and information cards will also still populate the downtown streets of High River and Okotoks as they have the last few years.

Botten says it’s going to be a very busy month for staff at Rowan House. “In addition to making the public more aware about domestic violence happening in our community, we’re giving them many opportunities to learn more about what it is exactly, how it affects families and what we all can do about it”.

Free DV 101 and Leading Change workshops will be offered throughout the month, as well as a free screening of the prize-winning documentary, “A Better Man” – where 20 years after fleeing an abusive relationship, filmmaker, Attiya Khan confronts her abuser, Steve, who agrees to talk about their past on camera, creating a unique dialogue on domestic violence.

Full details for all events can be found at

Shoelaces can be picked up at Sun Country 99.7 studios in High River, while supplies last.

Rowan House’s mission is to provide crisis intervention, long-term support and education for those affected by family violence in rural communities. In doing so, we work to fulfill our vision: that every person is safe and secure and lives without abuse.

For more information contact:
Ally Cramm
Community Relations Coordinator
D: 403-603-5999 (Tues-Fri)